Social Media Marketing and Advertising with Scorpion

When it comes to interacting with and reaching customers, social media is the fastest-growing market. According to Forbes, 77% of businesses use social media to connect with consumers. From video tutorials and testimonials on YouTube and TikTok to links and images shared on Facebook, Instagram, and X (formerly known as Twitter), social media is key to the success of your brand.

Goals of Social Marketing
Content marketing plays a crucial role in establishing brand awareness. With consistent posting of high-quality blog posts, social media posts, and articles, you can showcase your expertise as a leader in your industry.

In terms of increasing sales, social media is referred to as the top of the funnel, along with press releases, TV, and other industry reports, where you bring brand awareness to consumers so they know who you are, your experience, and what you offer.

One of the biggest markets for increasing awareness is through Facebook. Facebook is the biggest social media site in the world, with over 71% of the entire population in the U.S. using Facebook. According to Facebook, over 160 million businesses use Facebook, with 93% of social marketers using Facebook ads to reach a wider audience. Facebook is an optimal site to increase awareness through targeted ads and relevant content.

Social media marketing and advertising can also increase your brand’s organic visibility. Particularly through articles and blog posts, posting relevant content that aligns with targeted keywords and topics can increase your chances of appearing in search engine results.

Benefits of Social Marketing
Social media offers numerous benefits for your business, including:

● Increase in awareness. 55% of consumers learn about new brands on social media.
● Recruitment of new talent.
● Increased exposure. 90% of marketers say their social media marketing efforts have increased exposure for their business.
● Staying informed. 72% of companies use social media data to inform business decisions – and stay ahead of the competition.

Customized, Engaging Content
Scorpion’s content and social packages allow us to take care of your content marketing and social posts to highlight your business. We develop a content strategy that speaks to your audience and drives traffic to your website with informative, high-quality blogs, custom imagery, and engaging posts.

With Facebook’s ads manager, you can create engaging posts and content to reach thousands of users. Facebook allows you to customize your ads by age, interests, page likes, and geographical location, with even a 25-mile radius of a pin-drop location of your business reaching hundreds of thousands of Facebook users.

Get Started Today
Take your business to the next level with social media marketing and advertising. Reach out to your Scorpion Marketing Manager to find out how we can increase your brand awareness, traffic to your website, and strengthen your image as one of the industry leaders in sewer and drains.